Jazz music is a powerful force in NY. It creates a magnetic field that attracts musicians and audiences from around the world. The festival concept idea came out of a “sound and atmosphere moodboard" I did at a jazz venue in NY, where a couple of friends were playing. The energy, passion and genius I encountered were a true portrait of NYC jazz scene. NY Jazz Fest 2023 invites people to enter the magnetic field of jazz and feel the force that has been driving people to NYC for decades.
concept, logo, color palette, graphics, campaign posters, festival merch
